Gabrielle Saifi Gabrielle Saifi

When to Start the Design Process for Bespoke Stationery

Planning a wedding or special event is a whirlwind of decisions—and your stationery plays a key role in setting the tone. Whether you’re dreaming of hand-illustrated invitations, whimsical place cards, or elegant save-the-dates, one of the most common questions I hear is…

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Gabrielle Saifi Gabrielle Saifi

My Custom Sticker Collaboration with Gaâla

I was approached by Gaâla, a French women’s clothing brand known for its timeless silhouettes, romantic spirit, and commitment to slow fashion. If you’re not familiar with Gaâla, picture elegant linen dresses, puff sleeves, and effortless French charm—pieces that make you feel like you’re strolling through a Parisian flower market on a sunny morning. Naturally, I was thrilled when they reached out to collaborate on a series of custom hand-painted stickers for their spring collection.

And just like that, art, packaging, and storytelling came together in a way that felt both playful and purposeful.

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Gabrielle Saifi Gabrielle Saifi

A Mythological Dream: Creating a Bespoke Birthday Invitation Inspired by the Mediterranean Sea

There are few things more meaningful than celebrating life’s milestones with beauty, imagination, and art. When I was asked to create a bespoke birthday party invitation with a theme rooted in mythology and the Mediterranean Sea, I knew it would be a project that allowed me to bring together the best parts of what I love most—custom watercolor artwork, storytelling, and hand-painted elegance.

Today, I’m thrilled to share the story behind this one-of-a-kind illustrated birthday invitation, inspired by classical art and the luminous palette of the sea.

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