My Custom Sticker Collaboration with Gaâla

I was approached by Gaâla, a French women’s clothing brand known for its timeless silhouettes, romantic spirit, and commitment to slow fashion. If you’re not familiar with Gaâla, picture elegant linen dresses, puff sleeves, and effortless French charm—pieces that make you feel like you’re strolling through a Parisian flower market on a sunny morning. Naturally, I was thrilled when they reached out to collaborate on a series of custom hand-painted stickers for their spring collection.

And just like that, art, packaging, and storytelling came together in a way that felt both playful and purposeful.

A Creative Brief as Charming as Paris in the Spring

Gaâla’s team wanted to create something extra special for their customers—small artistic details that would turn the unboxing experience into something memorable. Their idea? Include illustrated stickers with each order—a small gift and a visual extension of their brand’s spring story.

They gave me a few prompts to work with:

– Spring in Paris

– Flowers and lemons

– Croissants, romantic charm and dresses

It was dreamy and whimsical, and instantly, I could see the vision. We weren’t just creating stickers—we were creating keepsakes, little pieces of Paris in bloom that customers could tuck into journals, decorate notebooks with, or save as sweet souvenirs.

From Sketch to Sticker: The Bespoke Design Process

As a custom stationery designer, I live for these creative briefs. Every brand has a story, and my job is to help tell it through tactile, illustrated design.

With Gaâla, I started the same way I do with all bespoke projects: by listening. I wanted to understand not just their aesthetic, but the feeling they wanted to evoke—nostalgia, femininity, elegance, and a touch of joy.

The next step was painting:

– A mirror outlined in soft gold, catching reflections of blooming flowers

– Lemons sitting beside a carafe of sparkling lemonade

– A delicate Parisian window

– Bright lemons scattered on a café table under dappled sunlight

Every detail was intentional. The final designs were translated into high-quality matte stickers. Each order from their spring collection included a selection of these illustrations, creating a tactile moment of surprise and delight.

Why It Matters: Little Details, Big Impact

In a world where so much of shopping happens online, packaging is your first physical impression. It’s no longer just about tissue paper and a logo sticker (though those still have their place!)—it’s about storytelling, intimacy, and connection.

And guess what? Customers noticed. Some shared their stickers on Instagram. Others emailed to ask where the art came from. That little extra effort resonated—because people remember thoughtful design.

Let’s Create Something Custom for Your Brand

Whether you’re a fashion label, a wedding planner, a candle maker, a cafe, or a boutique business looking to elevate your packaging, I’d love to help you create custom illustrated artwork that reflects your story.

Here’s what we can do together:

• Custom sticker sets for orders, events, or product packaging

• Illustrated brand elements (like icons, motifs, or maps)

• Watercolor postcards or notecards to include in packages or customer gifts

• Bespoke envelope liners or tissue paper patterns for a cohesive unboxing moment

• Event branding for pop-ups or launches (menus, tags, signage, etc.)

No templates. No stock graphics. Just carefully crafted artwork that reflects your style and values.

Why Work With a Custom Illustrator?

Big brands understand the power of custom design—it makes your packaging feel more premium, more human, and more aligned with your message. When you invest in illustration, you’re doing more than “decorating”—you’re building your brand identity.

And you don’t need to be a global fashion house to do it.

I work with small, intentional businesses who care about creating a lasting impression. If you value artistry, storytelling, and a personalized approach, we’ll make a great team.

Behind the Scenes: The Beauty of Bespoke

One of my favorite parts of this collaboration was seeing how much care Gaâla put into every element of their packaging. It reminded me why I love what I do—because illustration has the power to elevate the everyday.

A sticker may seem small, but when it’s thoughtfully designed and beautifully executed, it becomes something more. It becomes a feeling, a reminder, a signature. That’s what bespoke design is all about.

Let’s Make Something Beautiful Together

If you’re dreaming up your next collection, campaign, or product launch, I’d love to hear about it. Whether you have a fully formed vision or just a flicker of an idea, I can help you shape it into something tangible, beautiful, and memorable.

You can reach out via my contact page. Let’s make magic.

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Inspired by slow fashion, Parisian charm, and the beauty of hand-crafted design.

Let your brand speak through art. Let’s create something unforgettable.